Chapter 5 Essay

Chapter 5 Essay Chapter 5 Essay Priciples of Marketing by Philip Kotler and Gary Armstrong Chapter 5 Managing Marketing Information to Gain Customer Insights PEARSON Objective Outline Model of Consumer Behavior 1 Define the consumer market and construct a simple model of consumer buyer behavior. Characteristics Affecting Consumer Behavior 2 Name the four major factors that influence consumer buyer behavior. Objective Outline 3 Types of Buying Decision Behavior The Buyer Decision Process List and define the major types of buying decision behavior and the stages in the buyer decision process. The buyer decision Process for New Products 4 Describe the adoption and diffusion process for new products. Model of Consumer Behavior Consumer Buyer Behavior Consumer buyer behavior refers to the buying behavior of final consumers ─ individuals and households that buy goods and services for personal consumption. All of these final consumers combine to make up the consumer market. Model of Consumer Behavior We can measure the whats, wheres, and whens of consumer buying behavior. But it’s very difficult to â€Å"see† inside the consumer’s head and figure out the whys of buying behavior (that’s why we call black box). Marketers spend a lot of time and dollars trying to figure out what makes customers tick. Characteristics Affecting Consumer Behavi or Cultural Factors Culture Factors Culture Subculture Social Class Culture ï  ¬ ï  ¬ Culture is the of basic perceptions, wants, ï  ¬Every group orset society hasvalues, a culture, and cultural Marketers are always trying to spot cultural shifts so and behaviors learned by a member of society from influences on buying behavior maymight vary greatly as to discover new products that be wanted. family andcountry other important from both to countyinstitutions. and country to country. ïÆ'Ëœ Many marketers now embrace cross-cultural Subculture ïÆ'Ëœ They tend to be deeply family oriented and make shipping a family marketing ─ the practice of including ethnic affair ─ children have a bigand saycross-cultural in what brands they buy. within themes perspectives ïÆ'Ëœ Hispanic Asian Americans aretend the secondïÆ'Ëœ Each Older,ïÆ'Ëœ first-generation consumers to be very brand ï  ¬ culture contains smaller subcultures, or gro mainstream marketing. Although their morefastest-growing price conscious than other subsegment afterinterest in loyal andsegments, to favor brands and sellers who show special ïÆ'Ëœ Cross-cultural marketing appeals to consumer blacks are also strongly motivated ups of people with shared value systems based on Hispanic Americans. them. by qualitysimilarities across subcultures rather than and selection. ïÆ'Ëœ Asian consumers shop frequently and common life experiences andshown situations. ïÆ'Ëœ Younger Hispanics, however, have increasing price differences. ïÆ'Ëœ Brands are important. areand the amost brand conscious of all the sensitivity recent years willingness to switch to store ïÆ'Ëœ Many marketers are finding that insights ïÆ'Ëœ Inin recent years,ethnic manygroups. companies have brands. developedgleaned from ethnic consumers can influence special products, appeals, and ïÆ'Ëœ They there can beexist fiercely brand loyal. ïÆ'Ëœ Within the Hispanictheir market, many distinct subsegments broader markets. marketing programs for them. based on nationality, age, income, and other factors. Hispanic American Consumers African American Consumers Asian American Consumers Cross Cultural Marketing Social Class ï  ¬Social classes are society’s relatively permanent and ordered divisions whose members share simil ar values, interests, and behaviors. Social Factors Social Factors Groups and Social Networks ï  ¬ A group is two or more people who interact to accomplis h individual or mutual goals. ï  ¬ Reference groups serve as direct or indirect points of com parison or reference in forming a person’s attitudes or beh avior. ï  ¬ Reference groups expose a person to new behaviors and l ifestyles, influence the person’s attitudes and self-concept , and create pressures to

Bad Effects of Vitamin Excessive Intake Essays

Bad Effects of Vitamin Excessive Intake Essays Bad Effects of Vitamin Excessive Intake Essay Bad Effects of Vitamin Excessive Intake Essay Too much of a good thing is an adage that can apply to vitamins. The body needs vitamins to function properly, but high doses of certain vitamins can be toxic, especially fat soluble vitamins that the body stores for long periods of time. Water Soluble Vitamins Water-soluble vitamin toxicity is rare because the body does not store water-soluble vitamins and excess amounts are usually excreted in urine. Side effects associated with water-soluble vitamins occur due to intake of extremely high doses.Peripheral neuropathy, a nerve disorder that can cause numbness and pain in the extremities, is a possible side effect of too much vitamin B6, according to Merck. Medline Plus says more than 2,000mg of vitamin C a day is not recommended because it can upset the stomach and cause diarrhea. Vitamin A Vitamin A is a fat-soluble vitamin that supports vision, immunity, genes, growth, development and production of red blood cells. Vitamin A from food sources is not harmful in large amounts but may cause skin discolorations.However, supplemental vitamin A can be toxic. According to the Linus Pauling Institute at Oregon State University, acute vitamin A toxicity is rare but can cause nausea, headache, fatigue, loss of appetite, dizziness, dry skin and swelling of the brain. Side effects of chronic vitamin A toxicity include dry and itchy skin, loss of appetite, headache, swelling of the brain and bone and joint pain. Vitamin D Vitamin D is a fat soluble vitamin that the body needs for bone formation, calcium absorption and immune function.Too much vitamin D can lead to hypervitaminosis D, according to the Mayo Clinic. Side effects of hypervitaminosis D include calcium buildup, loss of appetite, renal failure, bone calcifications, weakness, nausea, vomiting, kidney stones, confusion and abnormal heart rhythms. Side effects of too much vitamin D are treated by discontinuing supplementation, restricting calcium intake and, in severe cases, hospitalization. Vitamin E Vitamin E is a fat-soluble vitamin and antioxidant that fights free radicals, harmful substances that damage the body.According to the Merck Manual, too much vitamin E can cause bleeding. Medline Plus also mentions that the American Heart Association made a statement in 2004 that more than 400 IU of vitamin E a day may increase the risk of death. Multivitamins Multivitamins are made up of a variety of water-soluble and fat-soluble vitamins and are often prescribed for people who need extra nutrients or are unable to get enough vitamins through diet alone. According to Medline Plus, various ingredients in a multivitamin can be toxic in high doses.Side effects of too much multivitamin include cloudy or frequent urination, dry and cracked lips, eye irritation, sensitivity to light, abnormal heartbeat, pain or weakness in joints, muscles and bones, cognitive and mood changes, itchiness, rash and hair loss. Intestinal side effects of too much multivitamin are constipation, dia rrhea, nausea, vomiting and stomach pain. Effects include(VA ) * Angular cheilitis * Birth defects * Coarse bone growths * Excessive skin dryness/peeling (desquamation) * Hair loss Intracranial hypertension (see  Idiopathic intracranial hypertension[1]) * Liver  problems * Premature  epiphyseal  closure[2][3][4][5][6] * Reduced  bone mineral density  that may result in  osteoporosis * Skin discoloration Symptoms of vitamin D toxicity include: * Dehydration * Vomiting * Decreased  appetite * Irritability * Constipation * Fatigue * Muscle weakness * Metastatic calcification  of the soft tissues[2] An excess of vitamin D causes abnormally high  blood  concentrations of  calcium  (hypercalcemia), which can cause overcalcification of the  bones,  soft tissues,  heart  and  kidneys.It can also damage the kidney and produce  kidney stones[citation needed]. In addition,hypertension  can result. [3]  Ongoing research indicates antagonism with oil sol uble  menatetrenone, MK-4, an internally transported natural form of  vitamin K2, which is associated with bone formation and calcium retention in the bones. [citation needed] Hypervitaminosis D symptoms appear several months after excessive doses of vitamin D are administered.In almost every case, a low calcium diet combined with  corticosteroid  drugs will allow for a full recovery within a month. - Symptoms and presentation[edit] * Blotchy skin * Increased bleeding * Increased  triglycerides * Decreased production of thyroid hormones * Decreased activity of  vitamin K * Increased hemorrhaging from aspirin or anti-coagulant medications * 29. Hypervitaminosis K Causes excess clotting of the blood leading to thrombosis and potential sudden death should clots form in brain or heart

Improving Construction Safety in Saudi Arabia Dissertation - 1

Improving Construction Safety in Saudi Arabia - Dissertation Example However, based on a premise of sustained and continuous improvement, it is desirable to find ways and means for improving construction health and safety in the Kingdom of Saudi Arabia, a nation that presents certain constraints. A laxity in implementation of commercial and contractual laws and a traditional approach to solving problems related to labour shortage by recruitment of fixed-term contract labour as cheaply as possible from underdeveloped nations rather than efforts aimed at creating a permanent pool of labour through permanent immigration characterise most GCC countries. This study concludes that it is possible to improve construction health and safety in the Kingdom of Saudi Arabia by effective enforcement of existing health and safety laws, enacting legislation for off-site health and safety for migrant workers, maintaining a fund for social security and improving regulation of commercial and contractual transactions. ... 3.1 Research Approach for the Dissertation Project 46 3.3 Design and Administration of the Survey 49 3.4 Sample Selection and Sample Size 52 3.5 Analysis of the Survey Data 53 4 Results 58 5 Analysis and Interpretation 78 6 Conclusions and Recommendations 86 Appendix A – Survey Questionnaire 88 Appendix B – Consent Form 105 Bibliography / References 107 List of Figures Figure 1: Quantitative vs. Qualitative Research 42 Figure 2: Suggested Research Process for Construction Management Research 43 Figure 3: The Research Process for Construction Research 45 (This page intentionally left blank) 1 Introduction It is rather unfortunate, but true, that the construction industry around the world had developed a reputation for being the industrial sector that presents higher statistics for industrial accidents, fatalities and deaths than any other (Coble, 2000, Pp. vii - viii). United States Department of Labour for the year 2006 indicated that construction fatalities represented about 21% of the total work force fatalities (Lambeck, 2009, Pp. 72 – 74). However, efforts directed towards continuous improvement in construction safety in many countries, including Japan, South Korea, China, etc. demonstrate that it is possible to reduce the incidence of occupational injury, serious accidents or deaths (Poon, 2008, Chapter 1). Statistics for construction industry accident frequency rates per million of men hour worked for Singapore suggest that with an accident frequency rate per million man hours of 3.5 for the construction sector in comparison to 1.9 for all other industries help to illustrate the notoriety of the construction sector (Poon, 2008, Chapter 1). However, results for Japan, Korea and Hong Kong demonstrate improvement with effort. Reports about the construction

Google in China Analysis 2 Vo Essay Example | Topics and Well Written Essays - 500 words

Google in China Analysis 2 Vo - Essay Example een identified among the Chinese internet users as they prefer localized search engines over foreign ones, here Google encountered a positioning enigma as well. As for the usage patterns are concerned then Chinese market is substantially different in more than one ways. They do more blogging, a more thorough browsing and more localized way of searching the internet. Apart from these, censorship and repressive strategy over internet browsing are some more barriers that are placed to Google’s progress in the Chinese market. However with a population of more than 1 billion people and one of the fastest internet penetration rates, Chinese market cannot be ignored by a player like Google (Lawrence, 2009). The Chinese Internet market comprised of 103 million internet users in 2005 and this number grew exponentially to 316 million till April 2009. In 2005, entertainment was the main reason for internet usage in China with around 38% of the users identifying it as their sole purpose of browsing; however till 2009 the trend has shifted to more sophisticated browsing habits such as news 79%, Blog 54%, Search 68% and Email 57%. In 2005, 69% of users had internet access at home while 38% at work, in 2009 the scenario has changed and internet cafes and schools have also emerged as centers with internet access (Lawrence, 2009). In 2009 dimensions of entertainment have also developed and gaming and social networking have also become integral components of the category. Internet penetration rate in China is 25% and this makes China a great market for players like Google to capitalize up on. In 2005 one in seven users was above 30 years of age but in 2009 the average age group is 25 years, indicating youth dominance among internet users. In all in all Chinese internet market shows sustainability and signs of growth and further development. In US average internet user age is 42 with annual penetration rate of 3% suggesting that it has reached the saturation level and newer

The Savage World Essay Example for Free

The Savage World Essay Thorstein B. Veblen viewed society anthropologically and utilized psychology than relying on the laws of economics.   He believes that the human nature predominantly is like a beast or he lives in a savage world meaning that in order to survive one must get use into a predatory life cycle that life is the struggle of the fittest.   That savagery is a death to the weakest.   To support his claim that the society where man lives is a savage world, he concluded that the human nature itself is beast as he wrote in his book the Theory of the Leisure Class when he elaborated on â€Å"conspicuous consumption† (Heilbroner).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He made mentioned about the relations between the balance of expense, salary, and the return of investments with regards to hedonistic concept or the materialistic points of view of man equated in his own instinct to survive.   Man adaptation to use the means for an end in his own term which he has coined evolutionary which mean that the economic life history of a person is to habitually seek realization by doing something which includes invention and use of modern technologies like for instances that businessmen are replaced by engineers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The goods of this earth are for man’s usage but not in any circumstance should the ends will justify the means.   Man can be a savage by nature but he is still a free individual who could think rationally: that the means are only to serve the end or purpose or material things are only needed by man to survive but it can never be his only reason for existence.   Money makes the world go round and indeed it helps but if the means are prioritized over man and dignity of labor put aside then human existence will become a beastlike existence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, Veblen observes the reality of a consumerist world but again concluded that putting the material over the good of the human person depletes man’s existence to survive and perhaps jeopardize his own dignity. He believes strongly that a person do not only work to accumulate money but also to invigorate his pride.   In him work has a greater dimension unseen by the barbaric man whose only pleasure is money.   In his writings he identifies the leisure class as the savage of work and the consumerist class. These are the capitalists who retard and distorted the industry, whereas the middle class work for perfection and for the support of their children whom he referred to as nobler.   He further mentioned that the leisure class is like parasites living by the innovativeness of other men.   The aloof skeptic called them robber barons for which dishonesty became a virtue and dug further to why by nature man is selfish. He acknowledges further that it is the contemporary savage who had accumulated too much wealth and is not really proud of his work but only in the public display of his wealth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Veblen’s pessimistic but realistic view of the world he lives in made him one of the best worldly philosophers of the twentieth century.   He’s works are still read today because it warns the future from permanent depression that if man continues to tolerate inequality of labor, inequitable partitions of wealth and the tolerance of not withholding the entrepreneurs in the accumulation of too much profit then we will be doomed to live a place in which Veblen calls the savage world.   Veblen a genius and nonconformist in character made him isolate himself from a drastic world of the greedy and preferred to die a simple death at his cabin.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economic prosperity or world progress is still within the bounds of the hands that work together for a common good but not for those who seek ones own personal gratification. Works Cited Heilbroner, Robert Louis. The Worldly Philosophers.   (2007). 05 December 2007 http://www.cliffsnotes.com/WileyCDA/LitNote/The-Worldly-Philosophers.id-163,pageNum-3.

Skin Deep :: Self Image Beauty Essays

Skin Deep We drove all the way down to New Jersey. We usually reserve NY/NJ trips for Korean grocery shopping and long weekends. It was a perfectly nice March day out—brisk, but sunny, with just enough warmth for a light jacket. This was my dad’s idea. I was pretty against the whole thing, but I decided to give it a try; it wouldn’t hurt to try, would it? Ever since I was young I have had scars on my face from a severe case of chicken pox. The doctors worried that my face would be scarred much worse than it is. They gave my parents two options—sand my skin down to create smooth skin which could potentially cause worse scars and redness in cold temperatures, or do nothing and hope that the scars would disappear over time. My parents, hoping for the best, went with the latter choice. And some 18 years later, my father questioned this decision. Dr. Grace Kim got her bachelor of science in biology from MIT in 1995. My father found her office advertisement in the Korean community newspaper. She shared her office in Inglewood, NJ with two other doctors whose degrees from prestigious universities hung like graffiti on the walls. The office was softly lit and had a sort of Zen themed feel to it with bamboo shoots, rocks, stone tables, all classily done. The magazines spread across the rock table tops were plastered with skinny young Korean girls with perfect chins and tiny frames. I could sound out the words on the cover: â€Å"ooh-manz sen-suh† or â€Å"Women’s Sense.† The door opened and my name was called. My scars never really bothered me. I can remember the few instances when someone had noticed them and asked about them. But having someone specifically appointed to sit, stare, examine, and evaluate what â€Å"your biggest problem areas are† is not the highest rung on the self-esteem ladder. There are some days I don’t even notice my scars; then again, there are days they seem to pop off my face eclipsing my otherwise clear complexion. Dr. Kim’s remedy for my scars was to cut the â€Å"more noticeable ones† using a very precise eyelet cut, stitch, then after healed, use laser technology to smooth the scarring from the stitches. Each eyelet cut would cost $200 and â€Å"with my condition† could cost over $2000. But before any services could be rendered, her exclusive line of skin emulsifying products must be used 6 weeks prior to surgery.

Data Analysis – Viscosity

Data Analysis – Viscosity Introduction: My aim it to find out the different types of liquids are more or less viscous than each other and why. Some liquids flow more easily than others do. For example, honey is very â€Å"thick† and flows very slowly. Water is thin and flows very quickly. So honey is more viscous than water. Liquids that are made up of small molecules have a low viscosity and liquids with long chain molecules (such as plastics) have a much higher viscosity. The viscosity of materials generally decreases with increasing temperature. (EXAMPLE) A definition of viscosity; â€Å"Viscosity is a measure of a fluid's resistance to flow.It describes the internal friction of a moving fluid. A fluid with large viscosity resists motion because its molecular makeup gives it a lot of internal friction. A fluid with low viscosity flows easily because its molecular makeup results in very little friction when it is in motion. Gases also have viscosity, although it is a little harder to notice it in ordinary circumstances. † (1) As temperature increases, the average speed of the molecules in a liquid increases and the amount of time they spend â€Å"in  contact† with their nearest neighbours decreases. Thus, as temperature increases, the average intermolecular forces decrease.The exact manner in which the two quantities vary is nonlinear and changes abruptly when the liquid changes phase. (2) I am going to use the following alcohols: Ethanol Propanol Butanol Pentanol Hexanol Heptanol Octanol Decanol As there are many of them I am not going to use all of them, only a couple, because it would take time doing all of them, also we don’t have a lot of time in our lesson. Aim: My aim is to find out why some liquids flow more freely than others I am also going to investigate the different alcohols. Hypothesis: I predict that the more carbon molecules it has the less viscous it is.So it would take longer to flow. It is because of the types of alcohol. For instance Propanol is less viscous than Octanol. Preliminary experiment: I carried out a preliminary experiment with different alcohol for each experiment. We did this experiment only once just to get an idea of which experiment seemed the best for us to do. The results are shown in the table way below. Aim: The aim of this was to find out which experiment we wanted to do and which seemed the best to us also which one was fairer and would be easier for us to do and explain why we chose the experiment we did.Prediction: Once I saw our teacher show us the experiment I thought the Tilt Test would actually be ‘cool’ to do but I didn’t want to make my mind up just yet so I tried all of them out. I predict that once you go down to the alcohols with the more carbon lengths are more viscous. Apparatus used: * Alcohols; * Ethanol (2), * Propanol (3), * Butanol (4), * Pentanol (5), * Hexanol (6), * Heptanol (7), * Octanol (8), * Dectanol (10)) For Til t Test: * White tile * Clamp Stand * Pipette * Gloves * Stopwatch * China graph Pencil For Glass Tubing: * Clamp Stand * Blue Tack Air Bubble * Stopwatch * Gloves * Clamp Stand For Ball Bearing: * Ball * Test Tube * Bung * Test Tube Rack * Stopwatch * Gloves Method: Ball bearing: 1. Hold the bung with your thumb and turn it. 2. Quickly time the time taken for the ball to move up. 3. Write down the time taken. Tile Test: 1. Mark the tile from the top horizontally same for the bottom. 2. Get the alcohol and put a drop at the top before the black line so you can measure it easily. 3. Time the time taken for the liquid to flow down at your finish line. 4. Then write down the time taken. . Wipe off the liquid and start again from No. 2. Glass Tubing: 1. Turn the tube upright by holding the clamp not the tube. 2. Time the time taken for the bubble to move up 3. Write down the time taken. Fair test and Safety: Results: Tilt Test: Chemical| Time Taken (1)(Seconds)| Time Taken (2)(Seconds)| Time Taken (3)(Seconds)| Mean(Seconds)| Ethanol (2)| 20. 16| 20. 28| 20. 16| 20. 20| Propanol 2-ol (3)| 30. 00| 12. 52| 28. 79| 23. 77| Butanol (4)| 10. 5| 19. 42| 15. 94| 15. 30| Heptanol (7)| 18. 52| 15. 72| 20. 12| 18. 12| Octanol (8)| 31. 03| 12. 9| 19. 52| 21. 08| Glass Tubing: Chemical:| Time Taken (Seconds):| Ethanol (2)| 20 seconds| Butanol (4)| 28 seconds| Hexanol (6)| 48 seconds| Pentanol (5)| 39 seconds| Octanol (8)| 54 seconds| Ball Bearing: For ball bearing it was really hard to time the amount of time it took to fall as it was really fast. So we could write down our results quick enough. Conclusion: We chose to do ball bearing as it was really fast and we hardly had any time to time it also because thought it was an unfair test as we couldn’t time it probably and we could get it wrong.We chose not to do glass tubing because it was hard turning the clamp stand around plus it was really slow and took long to time. We chose to do tilt test as it seemed the fairest test out of the 3. Also we could change a few things so it would be fairer, like mark a point on the pipette so we get the same amount of alcohol on the tile etc. and wipe of the liquid later. Plus it would be good for a group of 3 as there are 3 jobs that we could do like putting the alcohol on the tile, timing the time taken for it to go pass the finish line also to note down the time taken and draw the table.Real Experiment: Aim: Prediction: Apparatus used and Justification: * Alcohols; * Ethanol (2), * Propanol (3), * Butanol (4), * Pentanol (5), * Hexanol (6), * Heptanol (7), * Octanol (8), * Dectanol (10) * White tile – We used this as it would be clearer to see than a black tile. * Clamp Stand – To keep the tile in the same position to keep it a fair test. * Pipette – to keep the measurements of the alcohol on the tile. * Gloves – To not get any of the liquid on our hands and also because of the safety. Stopwatch – To time the length of the time taken for the liquid to travel down the tile and it seems fair as we aren’t doing it in our heads because we could count slowly or faster than an actual second. * China graph Pencil – It is easier to see and to stop the pencil from dissolving as the marks did this. Method: 1. Mark the tile from the top horizontally same for the bottom. 2. Get the alcohol and put a drop at the top before the black line so you can measure it easily. 3. Time the time taken for the liquid to flow down at your finish line. 4.Then write down the time taken. 5. Wipe off the liquid and start again from No. 2. Fair test and Safety: Results: Conclusion: We marked the pipette so we got the same amount of solution each time to keep it a fair test. We kept the tile at the same height; we changed the types of alcohols. We thought it wouldn’t be fair if we left the alcohol on the tile so we wiped it off after every alcohol we used even if we had to use the same alcohol we still wiped it a s it would be unfair because that alcohol would’ve had more liquid so it could make it faster or even slower.We also kept the maker at the same starting and ending point. We had 3 people in our group, so we did the experiment 3 times so it was fair as we would be changing around what everyone did for instance, putting the liquid on the tile, timing th length it take =s for the alcohol to come down and also writing the time taken down. It was goo as if someone did it wrong we wouldn’t done it again but with a different person doing something different. Evaluation: We were all safe as we used gloves so the alcohol didn’t touch our fingers. We tied our hair back so it wasn’t flying around everywhere.We put our chairs under the table so no one got hurt and we had more room. We made sure the clamp stand was in the middle of the table so it doesn’t fall on anyone’s foot. We also made sure that the tile wasn’t loose so it wouldn’t fal l. I’d say we were 99. 9% safe! The tile wouldn’t stay on so it was at different length but one of us held it steady as one of the sides were up and the other was on the table. We measured it every time we used a different alcohol so it was at the same height each time. Next time we could just put it steady on one angle then measure it instead of doing it the other way.I guess my results are about right as my range bars ion my graph are quite close together, some more than others. So they are quite accurate. I think there are two outliers which are Propan 2-ol (2nd Try) and Octanol (1st Try). It was probably a silly mistake that we did, or it could’ve been the temperature of the room. We all did try the experiment and we did different things such as timing the amount taken for the alcohol to go down, getting the liquid in the pipette and putting it down on the tile and also noting down the time taken.One of us could’ve timed it before or after the alcohol was put on the tile, either that or the amount was too much or too less. Also some of them did evaporate when it nearly got to the end. I think from a scale from 1-10 my results would be a 6 with 10 being the most accurate and 1 being inaccurate. Next time I could measure the temperature and go into a room with no windows and nothing that’s going to affect the temperature so it’s always the same temperature. I could use the same pipette each time. References: 1. http://www. rinceton. edu/~gasdyn/Research/T-C_Research_Folder/Viscosity_def. html (date accessed 20th March 2013 – 15:25) 2. http://physics. info/viscosity/ (date accessed 20th March 2013 – 15:33) 3. http://chem4652011. webs. com/chem465-2. gif (date accessed 20th March 2013 – 15:44) 4. http://upload. wikimedia. org/wikipedia/commons/thumb/b/b8/Propanol_flat_structure. png/640px-Propanol_flat_structure. png (date accessed 20th March 2013 – 15:41) 5. http://upload. wikimedia. org/wi kipedia/commons/4/4b/Butanol_flat_structure. png