Salad Bar Financial Plan And Objectives Marketing Essay

Salad Bar Financial Plan And Objectives Marketing Essay The salad bar financial model will be based on the business concept of managing for the best, and planning for the worst. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Financial Pro Forma Besides the $70,000 of owner investment and $90,000 grant monies, The Salad Bar is seeking $150,000 in loans that are long-term and $100,000 in renovation investments, kitchen equipment, furniture catering license, legal fees, working capital, , food restaurant supplies, personnel and marketing. Investment Opportunities The Salad Bar Investment Program assigns equity position of 30% for a $100,000 total in investor capital. Investment Opportunity Total Investor Grant Opportunity:     $100,000 Minimum Amount of Investment $5,000 Investment Term 2-4 Years Maximum Total Equity Offering 10% Starting Year 2 Silver: Projected Annual IRR on Investment of $15,000 $49,000 10% Gold: Projected Annual IRR on Investment of $50,000 $99,000 11% Platinum: Projected Annual IRR on Investment of $100,000 or more 12% + Residuals Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Abrams Kleiner 2003). Target marketing The Salad Bars target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and its willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationshi ps with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007) Marketing Mix The Salad Bar marketing mix will consist of pricing, distribution, advertising and promotion approaches. The pricing scheme of the business is based on per person or per bowl charge. The Salad Bar aims at making product deliveries for customer far from the shop. On the other Hand, advertising and promotion will be done through television and radio adverts as well as brochures (Young 2007). Marketing Research Several focus groups were established and held during the initial marketing plan development phase so as to gain insight into a number of potential customers. The groups provided useful insight into potential customers decision making. Additional dynamic market research source is a feedback system based on a proposal card system. The proposal card will have numerous statements that clients are asked to rate as per a given scale. There will be numerous open ended questions that will enable a client to offer constructive criticism freely. The Salad Bar will focus on implementing suggestions that are reasonable so as to improve its product offerings as well as demonstrate its commitment to customer suggestions (Abrams Kleiner 2003).

Violence - McViolence in McAmerica Essay -- Exploratory Essays Researc

McViolence in McAmerica The United States was born in a spirit of freedom and democracy, yet also with a strong belief in the use of individual and group violence. The Revolutionary War lasted seven years and succeeded in its goal of a new and independent nation. It also began our two-century-long love affair with the gun, as four hundred thousand victorious citizen-soldiers helped proclaim the right to bear arms (Goldstein 480). America was born with a gun in hand and the desire to use it. But where did the violence begin and what can Americans do to stop it? These are the questions American's repeat every time they encounter violence in our fair country. Arnold Goldstein's "Violence in America" and The Violence Policy Center's "Teddy Bears", conclude that America is a violent nation. What caused America to be so violent? It seems that America's fascination with violence began during the civil war. It continues to claim importance in the minds of Americans even to this day. Throughout the centuries following the war, America's fascination with violence has been fueled by particular circumstances. It's written that during the eighteenth century, during the migration to the western United States, "Self-reliance, independence, and impatience with the poorly developed laws and law enforcement of the day were also part of this mentality (Goldstein 481)." Because of this save yourself mentality, people began to take the law into their owns hands and dole out local justice. People wanted to be the rugged law enforcer that saved the day. That particular myth seemed to be the most well know, but the leas... ...es more immune to it, The Violence Policy Center writes warning posters about it, and Arnold Goldstein can write an essay about how the violence in America started. So even though the Revolutionary War gave our country freedom, it also began a losing battle with violence that ceases to release America from its cold steel hands. Works Cited Goldstien, Arnold P. "How Did We Get Here?" Violence In America. Creating America: Reading and Writing Arguments. Eds. Joyce Moser and Ann Watters. 3rd ed. Upper Saddle River: Prentice Hall, 2002 (480-482). Violence Policy Center. "Teddy Bears." Creating America: Reading and Writing Arguments. Eds. Joyce Moser and Ann Watters. 3rd ed. Upper Saddle River: Prentice Hall, 2002 (491-492). Violence - McViolence in McAmerica Essay -- Exploratory Essays Researc McViolence in McAmerica The United States was born in a spirit of freedom and democracy, yet also with a strong belief in the use of individual and group violence. The Revolutionary War lasted seven years and succeeded in its goal of a new and independent nation. It also began our two-century-long love affair with the gun, as four hundred thousand victorious citizen-soldiers helped proclaim the right to bear arms (Goldstein 480). America was born with a gun in hand and the desire to use it. But where did the violence begin and what can Americans do to stop it? These are the questions American's repeat every time they encounter violence in our fair country. Arnold Goldstein's "Violence in America" and The Violence Policy Center's "Teddy Bears", conclude that America is a violent nation. What caused America to be so violent? It seems that America's fascination with violence began during the civil war. It continues to claim importance in the minds of Americans even to this day. Throughout the centuries following the war, America's fascination with violence has been fueled by particular circumstances. It's written that during the eighteenth century, during the migration to the western United States, "Self-reliance, independence, and impatience with the poorly developed laws and law enforcement of the day were also part of this mentality (Goldstein 481)." Because of this save yourself mentality, people began to take the law into their owns hands and dole out local justice. People wanted to be the rugged law enforcer that saved the day. That particular myth seemed to be the most well know, but the leas... ...es more immune to it, The Violence Policy Center writes warning posters about it, and Arnold Goldstein can write an essay about how the violence in America started. So even though the Revolutionary War gave our country freedom, it also began a losing battle with violence that ceases to release America from its cold steel hands. Works Cited Goldstien, Arnold P. "How Did We Get Here?" Violence In America. Creating America: Reading and Writing Arguments. Eds. Joyce Moser and Ann Watters. 3rd ed. Upper Saddle River: Prentice Hall, 2002 (480-482). Violence Policy Center. "Teddy Bears." Creating America: Reading and Writing Arguments. Eds. Joyce Moser and Ann Watters. 3rd ed. Upper Saddle River: Prentice Hall, 2002 (491-492).

Our Family Wedding Essay

â€Å"Our Family Wedding† tells the story of two families from different races in order to prepare the wedding for their daughter and son that makes them come together in this planning process. There were series of friction and collision plots between those two families. The main reason is because the cultural difference between two sides of family. The family of bride (Lucia) is a traditional Mexican family. And, the family of groom (Marcus) is African-American family. Their habits, life styles, life values and the ways of thinking are totally opposite of each other. There were a lot of cultural differences in the movies. Firstly, Lucia’s father thought that the man should propose marriage to the woman’s parents (Lucia’s father mentioned it to Marcus on their way to buy eggs). Marcus thought that modern society would not be necessary to do it. And then Lucia’s father felt out it’s extremely important to propose that was a kind of respect for the woman’s family. That was a cultural conflicts of the modern American culture and traditional Mexican culture. Maybe that was fully integrated into the different ways of thinking between the earlier generation with traditional thinking and American young people . Secondly, those two engaged young people mentioned that they would like to have a simple wedding when two families discussed how to plan their wedding. However, two families all had their own mind for the wedding which caused a controversy between the two sides. The bride’s family wanted to have a traditional Mexican wedding and the groom’s family wanted to have an African descent wedding. In addition, the cost of the wedding was another big issue during their planning process because of the different customs and traditions. Finally, the young couple made a concession for their wedding (our marriage, their wedding). Their parents agreed to share the cost of the wedding. Thirdly, the question of whether a Catholic-style wedding in the church or the father Paes wedding. Marcus would like to adopt a non-traditional style wedding but was refused by Lucia’s mother and grandmother that is religious beliefs conflict. However, Marcus does not religious believers. As their wedding planner, I would like to discuss the wedding detail with two family separately. I will try to talk about the detail of wedding with each family at one time. And them combine their ideas together to reduce their argue. I am also will tell these two families the traditional culture is important but make a wedding that the engaged couple like will be more important. Cross-culture wedding is kind of special for two families. â€Å"Our Marriage, their Wedding† these words is telling me that those young people’s marriage, but their parents’ wedding. In the movie, the two engaged couple’s families were from different races, and they all wanted to have their own traditional wedding to their daughter and son. The parents from bride and groom all have so many ideas for their children’s wedding. Parents didn’t listen what kind of wedding the young couple wanted to have. These two families were trying to make a wedding that families like not this couple. Because two families have different culture and they wanted to use their traditional way of the wedding. In my opinion, the best way to avoid this situation is two family listen to young people’s idea. If the engaged couple like simple, let them make it. And then two family can celebrate their wedding separately. One for bride’s family, and one for groom’s family.

Intercultural And Interracial Friendships And Cultural...

Chen, Y., Nakazawa, M. (2009). Influences of culture on self-disclosure as relationally situated in intercultural and interracial friendships from a social penetration perspective. Journal of intercultural communication research, 38(2), 77-98. doi:10.1080/17475750903395408 In this article the researchers explored what the influences of culture have on self-disclosure in intercultural and interracial friendships and relationships in the United States. These friendships and relationships face obstacles and challenges. The focus on intercultural and interracial friendships and relationships has social and practical implications for improving race relations. The researchers started off by defining friendship as a relationship involving†¦show more content†¦In the authors’ studies, they found that the use of idiomatic communication related to solidarity and relational satisfaction. The objective of this study was to get a better understanding of the roles of idiomatic communication and its effect on relationships. The pilot study used 28 participants, eighteen men and ten women, who deciphered the instructions and completed a survey regarding idiomatic communication. The participants earned extra credit for their time in this study. Further more, the main study involved 275 students who were engaged in a romantic relationship from a large Mid-Atlantic university. The men and women who participated in this study ranged from ages between 18 to 41 years old with no more demographic information provided. There were three research questions that were used in this study that all delved into the functions of idiomatic communication in the de-escalation stage, the relational stage, and in relation to the gender of the relational partner. Although the information in this study was thoroughly explained, there were several limitations. Those limitations include fewer participants experienced a de-escalating stage. Second, the data should have been collected from both romantic partners to legitimize the study. Lastly, the data for this study was gathered from unmarried adults. Furthermore, future research should be done to examine the stages of relationships, toShow MoreRelatedHow Adolescence Should Be Given Opportunities For Comm unication Among Individuals From Different Cultures1399 Words   |  6 Pagesadolescence should be given the opportunity to communicate and form bonds with individuals from another culture so that they may form intercultural friendships in a nation that continues to grow increasingly diverse. This paper explores five published articles pertaining to communication among individuals from different cultures. More specifically focusing on intercultural friendships and the importance of creating opportunities for communication across cultures in adolescents. This paper recognizes a studyRead MoreIntercultural Communication21031 Words   |  85 PagesI. INTERCULTURAL COMMUNICATION. FRAMEWORK ...the single greatest barrier to business success is the one erected by culture. Edward T. Hall and Mildred Reed Hall Why study Intercultural Communication? Cultural diversity and multiculturalism are the realities of everyday life for almost everyone. The growth of interdependence of people and cultures in the global society of the twenty-first century has forced us to pay more attention to intercultural issues. In order to live and functionRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBarriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ Information Overload 353 †¢ Emotions 353 †¢ Language 354 †¢ Silence 354 †¢ Communication Apprehension 355 †¢ Lying 355 Global Implications 356 Cultural Barriers 356 †¢ Cultural Context 357 †¢ A Cultural Guide 358 Summary and Implications for Managers 360 S A L S A L Self-Assessment Library Am I a Gossip? 336 An Ethical Choice The Ethics of Gossip at Work 345 Myth or Science? â€Å"We Know What Makes Good Liars Good†